For people who organise international events, the term Destination Management Company, or DMC, as we’ll refer to it in this article, is not new. But time is changing, and so is the role and definition of a DMC that constantly evolves to respond to the challenges...
Why companies hold events? They want to sell, educate, motivate, engage or build partnerships with their stakeholders. Nevertheless, deep down we believe that many of the objectives are secondary, and the one most important is to increase sales. Everything we do, we...
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