What makes Emilia Romagna stand out among other destinations?
In a nutshell:
- It comprises three diverse areas – Bologna, Parma and Rimini – each renowned for its cultural and natural assets, scientific clusters and modern conference facilities.
- The region is well connected with international airports, rail, and roads, making it easily accessible from major European hubs.
- The area is of economic and cultural importance to Italy. For example, did you know that Bologna Fair District is, after Milano, Italy’s second most important trade fair destination?
But if you’re looking for reasons beyond the obvious, we are happy to share some insider knowledge you cannot find online!
What activities can be proposed in Emilia Romagna?
Emilia Romagna is renowned for its extensive beaches and racing legacy, which includes Maserati, Ferrari, Pagani, and Lamborghini.
But our team’s mission at Italian Special Occasions DMC is to plan meetings and incentives off the beaten path, to leave a lasting impact on delegates while positively influencing the local
Here are some authentic seasonal activities to consider in Emilia Romagna:
Winter
- Go beyond the famous mosaic workshops in Ravenna (the capital of mosaics) and join a Byzantine embroidery class. Different types of embroidery are produced in Emiglia Romagna, such as macramé, bobbin lace and tatting, following in the footsteps of the school of Anita Sangiorgi, founded in Rimini in 1897.
Autumn
- Follow an inspiring itinerary in the footsteps of great musicians from Emilia Romagna. Great composers and conductors like Giuseppe Verdi and Arturo Toscanini were born and raised here, just like great stars of international rock and pop like Zucchero and Laura Pausini.
Spring
- Awaken your senses and inner self with spiritual walks or mindfulness retreats along ancient pilgrim routes. The itineraries allow you to admire the natural wonders of the Apennines and Po River valley and sites of historical and artistic interest.
Case Study: Incentive in Parma and Modena
A client asked us to organise an incentive combining knowledge transfer and culinary experiences.
We proposed Emilia Romagna because of its outstanding food tradition and undisputed quality.
To reward the company’s top leaders, we decided to introduce them to other top leaders!
How?
We took the group to see one of the best Italian Parmigiano Reggiano cheese factories, a superb example of maintaining excellence.
The visit showed how leaders can maintain top performance while changing and adapting to conditions. For example, this cheese factory decided to convert to organic production to give better living conditions to the cows, even though it meant sacrificing some of its output.
Another activity consisted of balsamic vinegar tasting in an old “acetaia” (a balsamic vinegar cellar) with more than 1200 wood barrels!
Some of these barrels have never been cleaned since 1910, yet they still produce the best balsamic vinegar.
During the incentive, the group learned about the producer’s expert knowledge of how to treat the wood. This organisation, expertise and dedication allow the producer to use the same barrels for centuries without needing to clean them.
Quality over quantity, expertise, and passion in the workplace are some values and critical messages that managers and employees took home from this incentive in Emilia Romagna.
Conclusion: Meetings & Incentives in Emiglia Romagna
Emilia Romagna is a truly unique destination that offers an unparalleled mix of cultural richness, modern amenities, and accessibility, making it an ideal choice for meetings and incentives.
Choosing Emilia Romagna for your next meeting or incentive trip is more than a practical decision; it’s a commitment to excellence and a promise of a distinctive and enriching experience for all participants.
Let Italian Special Occasions DMC help you craft an event that meets your goals and creates lasting memories in one of Italy’s most captivating regions!
Get in touch with us to plan your corporate event in Emilia Romagna.
Photo credits:
Ravenna by Giancarlo Gattelli on Pixabay
Cover pic – Parma by Valter Cirillo on Pixabay
