Italian chocolate! Image from ilsole24ore.comChocolate is a top-gift contender for any special occasion. Italian chocolate, in particular, is a favorite for many – and for obvious reasons: ancient tradition, artisanal creations and selected ingredients distinguish the genuine flavors of Italy’s cocoa products.

An original gift idea for St. Valentine’s or for any other special occasion – such as a honeymoon, incentives trip or family reunion – is to enjoy a foodie break in the historic regions behind Italy’s finest chocolate production, and to join the most important events that celebrate this delicacy.


Italy’s top choco-cities


Turin, Piedmont

Vintage image of Talmone chocolate shop in Turin. Image from

Turin has been one of the most important capitals of chocolate, not only in Italy but also at European level, since the 1600s. Here is where the very first chocolate house was opened in 1678 upon royal permission, and where machines were invented to work and mix the cocoa paste.

When the Napoleonic wars caused a shortage of cocoa, a Piedmontese chocolatier called Michele Prochet extended the little chocolate he had by mixing it with hazelnuts from the Langhe Hills. The result was the creation of Turin’s traditional chocolate called gianduiotto, named after Gianduja, one of the masks of the Commedia dell’Arte and symbol of Turin.

All major chocolate makers – such as Stratta, Talmone and Baratti – were born in Piedmont’s capital during the 19th century. Piedmont is also the birthplace of Nutella (Alba, 1964). According to legend, Pietro Ferrero casually invented the world’s most popular chocolate spread when the hot weather melted some of his gianduia cream.


Modica, Sicily

The town of Modica is renowned for the local ‘Cioccolata Modicana’, characterized by an ancient and original recipe that gives the chocolate a peculiar grainy texture and aromatic flavor. The original Aztec recipe for Xocoatl (a cocoa-based drink) inspired this specialty during the Spaniards’ domination of southern Italy.

The unique texture of Modica's

The traditional flavors of Modica’s chocolate are vanilla and cinnamon, as well as pepperoncino or hot chilli pepper, although you can find all sorts of flavors including nutmeg, white pepper and cardamom. The product is created with a particular “cold working” technique that leaves the organoleptic characteristics of cocoa unchanged.

The Bonajuto family owns Sicily’s most famous chocolaterie: the shop has been in the same spot in Modica’s city center since 1880!



Along your gourmet itinerary on the footsteps of Italy’s master chocolatiers, you can enjoy guided visits in historic chocolate factories. You will be able to learn about the heritage, the manufacturing techniques, and the impact at local and environmental level. Chocolate tastings will help you taste ‘the food of the Gods’ in new ways, appreciating all the organoleptic properties of cocoa. One of our favorite activities is to get our hands dirty and join an expert pastry chef in the creation of typical chocolate-based desserts!

Infinite choice! Photo from

Chocolate Festivals!

Every year, Italy hosts a number of events that celebrate chocolate. Let’s have a look at the main ones:

  • Eurochocolate, Perugia (Umbria): This is Italy’s most famous chocolate fair, involving not only national and international brands, but also artists and cultural initiatives. It takes place in October.
  • CioccolaTò, Turin (Piedmont): The exhibition area is a proper factory where you can see chocolate creations come to life. Don’t miss the Gianduiotto Treasure Hunt in the city center! Held in November.
  • Chocobarocco, Modica (Sicily): Chocolate, history and art combined! Chocolate tastings surrounded by the beautiful Baroque architecture. Dates vary; in 2014 it was held in December.
  • Cioccoshow, Bologna (Emilia Romagna): Admire and taste the artisanal chocolate creations in Piazza Maggiore. Takes place in November.
  • Showcolate, Naples (Campania): Enjoy aubergines with chocolate, play tombola with chocolate cards and chips, and admire other examples of Neapolitan gastronomic creativity! Usually held in December.

Will you be giving the gift of chocolate for Valentine’s? Share a comment below!

If you would like to join a chocolate gourmet itinerary around Italy, please contact Italian Special Occasions DMC for a customized quotation


Photo credits:
Italian chocolate! Image from and
Vintage image of Talmone chocolate shop in Turin. Image from
The unique texture of Modica’s “aztec” chocolate. Image from
Infinite choice! Photo from

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