Our DMC often receives requests for private or corporate events with the WOW factor. When we ask our clients to explain what they mean by an event with a WOW factor in Italy, the answer is always the same: something that surprises the audience. Nowadays, this is not an easy task, as there are plenty of amazing events and ideas out there. For Italy itself it is also difficult to compete with emerging countries, which can be cheaper in certain times of the year.
However, our clients soon realize that they have knocked on the right door, as at Italian Special Occasions DMC we have a never-ending basket of ideas and proposals for surprising and authentic experiences.
In fact, ever since our inception we have been organizing events in venues such as nature parks, unknown lagoons, ancient frescoed rooms, vineyards – accompanied by entertainment such as acrobatic performances, or activities such as sensory wine & food challenges. The WOW factor is one of our core products.
BUT, there is a but…
Challenges & Expectations when organizing WOW-factor events in Italy
You must take into consideration the season and location that you would like for your event, as these can have a significant impact on its outcome and WOW factor. When discussing their ideas with us, our clients often realize that their expectations are different from the reality offered by their chosen destination.
For example, you can like the idea of driving through the panoramic road along the Amalfi Coast, yet if your event is in July, it will not have the WOW factor, but instead a real stress factor! And, as you can imagine, asking for an unforgettable event during a destination’s peak season will be very expensive. But don’t worry: you can count on our experience and knowledge of Italy’s most famous and unknown destinations.
We are here to propose the ideal solution for your Italian event, we can guide you in choosing the ideal region-season combination for an authentic experience that avoids mass tourism and that allows you to make the most out of your budget.
The lines between luxury and affordable are becoming increasingly blurred, but we have stated that in both cases the shift is in line with our philosophy, headed towards securing unique experiences. Whether your event in Italy is corporate or private, delivering authentic activities with a WOW factor is one of our key objectives.
The key elements for a memorable experience
What do you need to create the WOW factor?
THEME – Italy is a country that inspires, where every region has its own traditions and history. When conceiving the theme of an event, we create a link between your brand’s history and the history of the destination where your event takes place. This is a fantastic way to create unique experiences and incredible memories in the audience. The world of technology is continuously bombarding us with too much information and promises of incredible marketing experiences. But we believe that simplicity is what makes the difference: a well-thought theme is the thread that connects authentic local experiences with networking and human contact, ultimately making your event memorable.
FOOD & WINE – Whether it is delicious or not, food is one of the first things that participants remember about an event. Give it the WOW factor, and you can hit a home run! We can personalize the menu according to the nature of your event, and we can also create some fun, interactive activities for your audience, such as pizza making. Our tips for amazing food and wine in Italy: if you are on a limited budget, cut the quantity of food but not the quality; rely on local suppliers; propose a genuine seasonal menu with local flavors.
ENTERTAINMENT – Italian art gives us a lot of space for creativity that surprises our clients. It does not have to be complicated: you can stir deep emotions with an opera mixed with modern music, an impactful theater performance, a live painting show.
All of these factors need to be accompanied by excellent organization, extensive knowledge of Italy, and great local connections.
What we can do for you
Our deep knowledge of Italy allows us to propose different places and experiences, from a vintage car tour in Maremma, to bird watching in a salt-water lagoon, to acro-yoga in a nature park. We propose unusual ideas for team building to replace the common, often-requested treasure hunt, and for incentives that revolve around wellbeing, which is such an important aspect in today’s work environment. Our selection of venues with a beautiful atmosphere is vast, thanks to our ongoing travels and site inspections. And we promote Italy’s hidden gems off the beaten path, the landscapes of which are themselves a WOW factor. We can also guide you in choosing when to be in the right place, as seasonality is important not only for your pockets but also for the local livelihood and environment.
Luckily, there is a wave of change in how events are requested: companies and private clients are moving beyond the stereotypical idea that Italy can only host events in Rome, Florence and Venice. And this search for new places makes it possible for us to propose more choices that are incredibly unique and authentic.
